Protect / Protecting / Protective / Protectorġ51. Organic (note – you would need organic certification in the US)ġ42. All you have to do is cut out the words, stick them in a hat and draw out a random selection – before you know it, you’ll have the next bestseller on your hands.ġ27.
This is also a fun game for you to try at home if you’re trying to second guess what the big brands will call their next cosmetic products. You will get into trouble in most countries around the world for doing so and most skincare entrepreneurs cannot afford to jeopardise their business like that.īut don’t worry because I have the solution for you! I’ve spent the last few weeks combing the website of dozens of cosmetics and beauty businesses and have put together my guide to naming your skincare products. You can’t refer to specific diseases or call your product a healing medicinal treatment. Unfortunately, you cannot use words such as ‘healing’, ‘curing’, ‘medicinal’ or ‘eczema’ in your product name. So what are you supposed to name your product if you have created a beautiful healing balm which can help with major skin ailments? And this is probably a good thing because if they did, you would most likely have to test and sell your products under rigorous pharmaceutical and medicinal standards which would make it prohibitively expensive for most people to start a skincare business. However, despite the rise of the cosmeceutical skincare product, government agencies all around the world refuse to recognise this cross between cosmetics and pharmaceutical products. I’ve covered many of them here on my Herb & Hedgerow blog. This can be very frustrating for those people who entered the skincare industry with a burning passion to cure certain skin conditions – particularly for those people who have spent months of their time researching different botanical extracts and their healing properties.īecause let’s be fair, many plant extracts do have the potential to speed up wound healing, to have anti-inflammatory effects and ultimately, to heal skin conditions. It makes your skin look healthy and nourished, but it isn’t supposed to have any medicinal properties. The ‘problem’ with skincare is that from a legal perspective it’s supposed to be cosmetic. “Help! My skincare potion is really good for healing and curing this ailment on the skin, but I can’t say anything about it on the label or in my marketing materials… what on earth should I label my product?”. One of the common cries for help I receive tends to go a bit like this:
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